UNPOPULAR LEADERSHIP
For leaders who don't fold under pressure.
Shop the Unpopular Leadership Capsule
The Leadership Capsule is here.

A limited release for leaders who lead with truth and steadiness for impact, not approval.
This collection speaks to those who understand that real leadership isn't measured in applause, but in the unwavering commitment to principle when everyone else is shifting with the wind.
Three essential introductory pieces created for leaders who value substance over flash. Each item in this capsule embodies the core principles of disciplined leadership which is clarity, resilience, and unshakeable presence. Daily reminders of who you are and what you stand for.
Leadership Isn't a Popularity Contest Tee
$26.99 - $29.99
A bold reminder that leadership is earned through character, not applause. Premium fabric, clean design, uncompromising message. Wear it as a declaration of your commitment to truth over trends.
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Pressure Is a Teacher Notebook
$17.99
A no-nonsense notebook for clarity, ideas, and real leadership work. High-quality pages designed for the leader who processes pressure through reflection and strategic thinking. Your thoughts deserve structure.
Unpopular Leadership Mug
$15.99
A clean daily reminder that your steadiness sets the tone. Start each morning with a visual anchor to your leadership philosophy. Simple. Bold. Unwavering. Just like your commitment to principled leadership.
Leadership Tools & Experiences
Strengthen your discipline, deepen your presence, and build the kind of leadership that holds steady under pressure.
These offerings are designed for leaders who want real transformation, not inspiration.
The 7-Day Leadership Reset
A fast, focused reboot for leaders who want clarity before the new year.
Most leaders don't need another book, course, or meeting. They need a reset. A short, structured push that brings their habits, emotions, and decision-making back into alignment.
You've been operating on autopilot, reacting instead of responding, and letting pressure dictate your pace instead of your principles.
The 7-Day Leadership Reset is the shortest, sharpest intervention you'll take all year. Don't look at this as an overhaul to everything. We are recalibrating the fundamentals so you enter the new year with intention, not inertia.
Light lift. High impact. Real clarity.
What You'll Gain From the Reset
Recenter Your Mindset
Strip away the noise and reconnect with your core leadership values and vision.
Strengthen Emotional Control
Build the discipline to respond strategically instead of reacting emotionally under stress.
Reduce Reactive Habits
Identify and eliminate the leadership patterns that undermine your effectiveness and credibility.
Improve Clarity Under Pressure
Develop frameworks for making sound decisions when stakes are high and time is short.
Build Professional Discipline
Establish consistent practices that compound into lasting leadership strength and presence.
Realign Your Intentions
Enter the new year with clear priorities and a strategic plan for sustainable leadership growth.
What's Included
Daily Modules
Delivered via email for maximum flexibility and convenience.
Micro-Lessons
Focused insights that cut through the noise and deliver exactly what you need to know.
Daily Challenges
Small, actionable exercises designed to build confidence and competence one day at a time.
Printable Reflection Worksheet
Track your progress, capture insights, and document your transformation throughout the week.
Ready-to-Use Scripts & Tools
Proven phrases and frameworks you can apply immediately in real leadership situations.
Clear Roadmap for Continued Growth
A strategic plan to maintain momentum and keep building your leadership habits after the reset ends.
Everything is designed to be practical, easy to follow, and confidence building.
Exclusive Bonus
Recommended Reading from the Emerging Leader Survival Pack
As a participant in the 7-Day Leadership Reset, you'll receive a carefully curated reading recommendation from the Emerging Leader Survival Pack. This bonus resource helps you deepen your understanding and continue building your leadership foundation after the challenge ends.
Consider it your next step, an extension of the reset that keeps your momentum going and your growth accelerating past Day 7.
Why This Works
Most emerging leaders fail not because they lack talent, intelligence, or ambition. They fail because they crack under pressure. They react instead of respond. They lose composure when it matters most. They let stress dictate their decisions instead of leading with intention.
This reset teaches you how to stay calm, grounded, and effective precisely when the stakes are highest. You'll learn to slow down your reactions, speak with intention, and handle tension professionally. You'll discover how to build presence without being loud, strengthen your confidence from the inside out, and make decisions without fear clouding your judgment.
Small daily practices create real transformation. This isn't about massive overhauls or unrealistic expectations. It's about strategic micro-shifts that compound into significant leadership growth.
7
Days
To transform your leadership presence
10
Minutes
Daily time investment
$37
Investment
For lifetime leadership skills
Frequently Asked Questions
How much time will this take each day?
Just 5 to 10 minutes. Each daily lesson is designed to be focused, actionable, and respectful of your busy schedule. No long videos or overwhelming content. Just practical insights you can apply immediately.
Do I need leadership experience?
Absolutely not. This challenge is specifically designed to help new and rising leaders build foundational strength. Whether you're brand new to leadership or looking to sharpen existing skills, you'll find immediate value.
Is this live or self-paced?
Completely self-paced. You can start immediately upon enrollment and move through the content at your own speed. Access the materials whenever and wherever works best for your schedule.
Does this lead to anything else?
Yes. Upon completion, you'll receive an invitation to continue your leadership development inside the Emerging Leader Hotline, an ongoing community and resource hub for ambitious leaders committed to continuous growth.
Ready to reset your leadership in just 7 days?
Immediate access. No overwhelm. Real results. For just $37, you get a complete system to strengthen your confidence, composure, and executive presence, skills that will serve you throughout your entire leadership career.
Join hundreds of emerging leaders who have transformed how they think, speak, and respond under pressure. Your 7-day journey to stronger leadership starts now.
Have questions? Email: hello@unpopularleadership.com
Looking for deeper, personalized help?
1:1 Leadership Coaching
Private, personalized development for leaders who want deeper support.
This 1:1 coaching experience is built for emerging leaders who need direct, honest development to strengthen how they think, communicate, and respond under pressure. No fluff. No generic advice. Just personalized strategy designed specifically for your leadership challenges and growth trajectory.
You don't need motivation or textbook jargon. You need structure, accountability, and someone who will tell you the truth about what's working and what isn't. This coaching pathway delivers clear-eyed assessment and tactical support for sustainable leadership improvement.
Your 1:1 Coaching Pathway Starts Here
Every coaching relationship begins with a sixty-minute consultation. If you choose to move forward, you can add a Pressure to Performance Intensive to deepen the work. This session is built for leaders who face high-stakes situations and need to stay composed, focused, and effective. We get honest about your triggers, reshape your response patterns, and create a plan that strengthens how you lead under pressure. It is a four-hour working session designed to identify your gaps and build real momentum from day one.
Sessions can be virtual or in person and require pre-work.
01
Detailed Pre-Session Questionnaire
Complete an in-depth assessment that maps your current leadership habits, pressure points, and growth objectives before we meet.
02
Full Leadership Habits Review
We'll examine your day-to-day behaviors, decision patterns, and communication style to identify what's supporting or sabotaging your effectiveness.
03
Pressure-Response Assessment
Understand exactly how you respond when stakes are high, and learn the specific adjustments that will strengthen your leadership under stress.
04
Goal Clarity and Direction
Define concrete, measurable outcomes for your leadership development that align with your professional trajectory and personal values.
05
Tactical Strategies for Immediate Application
Walk away with specific, actionable techniques you can implement right away to improve your presence, decisions, and impact.

Initial Investment: $197
If we move forward with ongoing coaching after your consultation, this amount is applied directly to your coaching package. Your initial investment becomes part of your longer-term development.
Why Leaders Choose This Coaching
Direct, Unfiltered Feedback
No corporate speak. No tiptoeing around the truth. Only practical tools for the situations leaders actually face at work. You get honest assessment and clear direction on what needs to change and how to change it.
Customized to Your Context
Your challenges aren't generic, so your solutions won't be either. Every strategy is tailored to your specific industry, team dynamics, and leadership style.
Focus on Emotional Discipline
The differentiator between good leaders and great ones is not only intelligence, it also emotional control. We build the discipline that sustains excellence under pressure.
Sustainable Growth Systems
Quick fixes don't last. We build frameworks and habits that compound over time, creating lasting improvement in how you lead and influence.
About Unpopular Leadership
Patrina King, Creator of the Unpopular Leadership Standard
Unpopular Leadership is the practice of staying steady, clear, and responsible even when it would be easier to perform, please, or react.
The reality is that leadership includes politics, personalities, pressure, and perception. Some days you do have to keep certain people comfortable. Some days you do have to navigate approval and expectations from above. That is part of the role.
Unpopular Leadership teaches leaders how to handle these realities with maturity and emotional control. It gives you the tools to:
• Stay composed when situations heat up
• Lead with clarity when expectations shift
• Protect your reputation through responsible decision making
• Communicate with steadiness instead of urgency
• Influence without draining yourself
• Model calm, consistent behavior for your team
This approach supports new leaders, overwhelmed leaders, and even experienced leaders who were promoted without real training. It gives structure, language, and direction for handling pressure and leading with confidence.
Lead With Steadiness, Not Approval
Real leadership isn't measured in likes, follows, or applause. It's measured in the consistency of your presence when pressure mounts and everyone else is looking for the exit.
The leaders who matter don't fold. They don't compromise their principles for comfort. They don't trade truth for popularity. They show up with clarity, make decisions with conviction, and lead with the kind of steadiness that others can rely on when everything else feels uncertain.
This is your reminder: You don't need to be popular. You need to be principled. You don't need permission. You need discipline. And you don't need validation from the crowd, you need commitment to the standard you set for yourself.
Shop the Black Friday Capsule
Limited release. No restocks. A collection for leaders who value substance over style.
Start the 7-Day Reset
The shortest, sharpest reboot you'll take all year. High impact. Real clarity.
Book Your 1:1 Consultation
Private coaching for leaders ready to strengthen their presence and discipline under pressure.